About Plumemark Digitals | Revenue Systems for B2B

Your sales team is having real conversations. Deals are moving. Revenue is coming in. But something is leaking, and you cannot see exactly where. The forecast is soft. The pipeline looks active until it does not. Someone asks a question in a board meeting and the honest answer is: we are not sure. Plumemark's work is what a revenue operations consultant does in practice: diagnosing where B2B businesses are losing revenue and building the systems to stop it.

Or maybe you do not have a system yet at all. Leads land in WhatsApp, in someone's inbox, in a spreadsheet that three people are updating differently. You are closing clients, but you cannot tell which of your channels is producing them, which follow-ups are being done, or what is coming next month. You know what came in last week. You have no reliable view of what is coming next.

Both of these are the same problem at different stages. The infrastructure connecting your team's effort to your revenue is either missing or broken. More activity will not fix it. More hires will not fix it. More tools layered on top of a broken foundation will not fix it. The system has to be right first.

That is what Plumemark was built to do. We are a Revenue Systems Architecture practice. We build revenue systems from scratch for businesses that are selling but running on instinct, and we diagnose and repair broken ones for businesses where the CRM exists but the data cannot be trusted. The work is structural: pipeline design, stage logic, attribution, automation, reporting. The outcome is simple: a revenue system that runs without depending on one person's memory, and a pipeline your leadership can actually stand behind.

Every engagement starts with a free diagnostic, not a pitch. We do not recommend a fix until we have measured the problem. Every paid engagement has a fixed scope, a fixed timeline, and a written guarantee. We put our fee on the line because we are confident in the diagnosis before we ever start the build.

How we think

Four commitments that apply to every engagement.

You never pay for a guess.

Every engagement starts with a free diagnostic. We measure the problem before we name the solution. You know exactly what is broken and what it is costing you before a single invoice is raised.

We fix the layer most people never reach.

Campaigns, content, and ads sit on top of your revenue infrastructure. We work underneath: pipeline architecture, stage logic, handoff rules, attribution design. Most consultants will not go here. We do not go anywhere else.

The system works without you in it.

A business that depends on one person's relationships and memory is one departure away from chaos. We build systems that hold when people leave, scale when you hire, and produce a forecast your board can trust without a manual reconciliation process every week.

We put our fee on the line.

Every engagement is guaranteed in writing. Build engagements: your system goes live on time or the final invoice is waived. Diagnostic engagements: the audit delivers a precise failure layer finding, documented evidence, and a 90-day implementation blueprint, or you receive a full refund. Not in spirit. In the contract.

The 5-Layer Framework

Revenue does not break everywhere at once. It breaks at one specific layer.

Every broken revenue system fails at a dominant layer first. The damage spreads from there. Our diagnostic identifies which layer is costing you most, and every paid engagement starts at that layer, not at the beginning of an arbitrary checklist.

Layer 01

Revenue Visibility

You pull a pipeline report. Leadership asks what is closing. You give them a range, not a number. The data is there, but nobody trusts it.

Forecast accuracyPhantom pipelineData integrity

Layer 02

Pipeline Integrity

Deals sit in the same stage for 60 days with no real activity. Nothing gets archived. The forecast looks full until the quarter ends short.

Stage disciplineExit criteriaDeal staging

Layer 03

Velocity and Flow

Deals enter the pipeline but slow down and stall between stages. You are not sure where. The sales cycle keeps stretching and nobody can explain why.

Sales cycleBottleneck IDHandoff speed

Layer 04

Learning Loops

One rep is closing. The rest are not. You have a theory about why. But the system is capturing no data to confirm it, so the same losses repeat every quarter.

Win/loss analysisCoachabilityStage feedback

Layer 05

System Resilience

A key person leaves and the pipeline goes with them. The process lived in their head. What looked like a system was one relationship away from collapse.

Founder dependencyDocumentationScale readiness

Free diagnostic first

The Snapshot or Diagnostic tells you which layer is your dominant failure point before we speak. You get your result immediately, no call needed.

You see the plan before we build

The architecture is designed and approved by you before any configuration begins. No surprises, no scope creep.

Layers fixed in sequence

We fix the dominant failure layer first, then the layers connected to it. No unnecessary work. No rebuilding what is already working.

Handed over completely

Full documentation, team training, and a written playbook. When we leave, the system runs without us. That is the point.

Feyisayo Daisi

Founder, Plumemark Digitals

Hi. I'm Feyisayo.

I have removed $2.1M in phantom pipeline from a single client's forecast. I have cut a 62-day sales cycle to 21 days without a single new hire. I have rebuilt attribution systems that were eating $2,000 a month in ad spend with no idea which campaigns were producing revenue, and recovered quota attainment from 22% to 61% in 90 days by surfacing what one rep was doing that the rest of the team was not.

The pattern in every one of those engagements was the same. The team was working. The system was failing them. What looked like a sales problem or a people problem was a structural problem in the infrastructure connecting their activity to their revenue.

I hold a HubSpot RevOps certification and am an MBA candidate at Quantic University. Before Plumemark, I worked in sales and marketing, building the operational understanding of how B2B revenue actually moves from first contact to closed deal. I also built and managed large-scale operational systems at UNICEF. I founded this practice because fixing revenue infrastructure is work I know how to do, and most B2B businesses are not getting it done anywhere near fast enough.

Connect with me on LinkedIn →

Who we work with

Two situations. One practice.

Plumemark works with B2B businesses at two specific inflection points. Both start with the free diagnostic. Both end with a revenue system that works.

Right fit

You are generating leads but running on instinct. Deals are tracked in WhatsApp, spreadsheets, or someone's inbox. Something gets lost every week and you do not always know what.

You have a CRM. The data inside it cannot be trusted. Your forecast keeps missing and leadership is starting to ask questions you cannot answer cleanly.

Your sales cycle is inconsistent and you cannot explain the variation. Some months are strong. Others are not. The system is not telling you why.

You are generating revenue but the business depends on you personally carrying it. If you slow down, revenue slows with you. That cannot scale.

You want the system built and implemented, not a strategy document. You are ready to act on the diagnostic findings.

Not the right fit

Pre-revenue businesses with no active sales motion. You need product-market fit before a revenue system will produce meaningful signal.

Companies looking for lead generation, paid media, SEO, or content creation. That is not what we do.

Teams that want a slide deck or a strategy recommendation but are not ready to implement anything. Our work is structural, not advisory.

Most B2B businesses are not losing because they are not working hard enough.