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About Plumemark Digitals

Engineers of Predictable Revenue

From heroics to predictability. That is the only direction we work.

Most B2B businesses run on effort, not infrastructure. They generate leads, have conversations, send proposals. And the results still don't match the work going in.

Some have no system at all - leads land in a spreadsheet or WhatsApp thread and something gets lost every week. Others have a CRM that was set up wrong or outgrown - messy data, a forecast nobody trusts, a board question they cannot answer.

Either way, the problem is the same. The infrastructure connecting effort to results is missing or broken. That is what Plumemark fixes.

Plumemark Digitals exists to fix both. We are a Revenue Systems Architecture practice. We build revenue systems from scratch for businesses that are running on instinct, and we diagnose and repair broken ones for businesses where the system exists but the output doesn't match the input. The work is technical and structural - CRM architecture, pipeline design, attribution, automation, reporting - but the outcome is simple: a revenue engine that runs without heroics.

We are founder-led, diagnostic-first, and we don't start any engagement without understanding exactly what's happening first. Every engagement comes with a clear scope, a fixed timeline, and a guarantee that puts our work behind our word.

How we think

Four principles that drive everything we build.

Diagnosis before prescription

Every engagement starts with a diagnostic. We do not propose solutions to problems we have not measured. The assessment comes first - so you know exactly what is broken before you spend anything.

Infrastructure, not surface

We work at the layer most teams never touch: pipeline architecture, stage logic, handoff rules, attribution design. Not campaigns, not content, not ads. The infrastructure underneath your GTM motion.

Systems over heroics

A business that depends on one person's memory and relationships is fragile. A business with a documented, automated revenue system compounds. We build the latter - always.

Proof before payment

We guarantee our work. Build engagements: your system goes live on time or the final invoice is waived. Repair engagements: we find the value of the engagement in recoverable revenue, or you get a full refund.

The 5-Layer Framework

Every revenue system fails at specific layers.

We diagnose which layer is costing you most - then fix them in sequence, not simultaneously. Most broken systems fail at layer 1 or 2 before the damage reaches the surface.

Layer 01
Revenue Visibility
Can you see what's actually in your pipeline - not what's hoped for?
Forecast accuracyPhantom pipelineData integrity
Layer 02
Pipeline Integrity
Do your deal stages have enforced exit criteria - or does everything stay "active"?
Stage disciplineExit criteriaDeal staging
Layer 03
Velocity and Flow
How fast do deals move - and where do they get stuck?
Sales cycleBottleneck IDHandoff speed
Layer 04
Learning Loops
Do you know why you're winning or losing - structurally, not anecdotally?
Win/loss analysisCoachabilityStage feedback
Layer 05
System Resilience
Does your revenue system depend on one person - or is it documented and transferable?
Founder dependencyDocumentationScale readiness
01

Assess first

The free diagnostic determines which layer is your dominant failure point - before we recommend anything.

02

Design before building

You see the full system architecture and approve it before any configuration begins.

03

Build in phases

We fix layers in sequence - starting with the dominant failure point. No unnecessary work.

04

Hand over completely

Full documentation, team training, and a playbook. The system is yours - not dependent on us.

Feyisayo Daisi, Founder of Plumemark Digitals
Feyisayo Daisi
Founder, Plumemark Digitals

Hi. I'm Feyisayo.

I founded Plumemark after watching the same pattern repeat across dozens of B2B companies: growth that looks impressive on a slide, but a revenue system that can't support it. Boards pushing for predictability. Founders managing one crisis after another. Sales teams working hard but producing inconsistent results.

I built Plumemark to fix the infrastructure - not the effort. The work is technical and structural. But the outcome is simple: a revenue engine that runs without heroics.

Connect with me on LinkedIn →
Who we work with

We are selective about who we take on.

Not because we're exclusive - because fit matters. The right engagement produces results. The wrong one wastes everyone's time.

Good fit
B2B businesses generating leads consistently - with or without a system yet
B2B businesses generating leads but running on spreadsheets or WhatsApp - ready to build their first proper system
Teams with a CRM that isn't reflecting the work they're doing
Growth-stage companies where the forecast keeps missing
Operators who want implementation - not just a strategy document
Not the right fit
Pre-revenue businesses or teams without an existing sales motion
Companies looking for lead generation, paid media, or content creation
Teams that want a deck but aren't ready to implement anything

Ready to find out where your revenue is going?

Start with the free assessment — 90 seconds, no CRM required. Pick the one that fits where you are right now.

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