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Revenue Systems Audit

You are losing revenue at one specific layer. This finds it.

Most B2B companies respond to a missed quarter by adding more: more leads, more reps, more tools. If the infrastructure underneath is broken, more volume makes the leakage worse. The Revenue Systems Audit works in the opposite direction. Read-only. 14 days. We trace your pipeline across five layers and find the exact point where revenue is disappearing. Not a general review. A precise answer, with a number attached, before we touch anything.

We calculate the cost of the problem before we propose the fix.

Every Repairer engagement starts with this audit. We work read-only inside your existing CRM. We review deal-level data, stage logic, handoff rules, and rep behaviour patterns. We do not recommend a build until we know exactly what is broken and exactly what it is worth to fix. That number becomes the business case for everything that follows.

What we examine

Five layers. One dominant failure point.

The same five layers you scored in the free diagnostic, now examined with your actual CRM data, stakeholder interviews, and deal-level analysis. Most broken systems fail at layer one or two. The damage shows up later.

1
Revenue Visibility

You pull a pipeline report and still cannot answer the board's question with a single number. Win rate, loss rate, conversion by stage: these should be visible in seconds. When they are not, every downstream decision is built on a guess. Most leakage starts here.

2
Pipeline Integrity

Deals sit in active stages for 60 days with no meaningful buyer movement. The forecast reflects what people hope will close, not what has earned the right to be there. We find the phantom pipeline and put a number on what it is hiding.

3
Velocity and Flow

Deals enter the pipeline and stall. Nobody is sure where. Every day a deal sits idle it is more likely to go cold. We map every friction point between first conversation and signature and calculate what each bottleneck is costing in extended cycle time.

4
Learning Loops

One rep closes at 140%. The rest are at 22%. The system has no idea why. Most companies repeat the same loss reasons for years because nothing is capturing them structurally. We identify what the system should be learning and what that repetition is costing in quota attainment.

5
System Resilience

A key person leaves. The pipeline goes with them. What looked like a system was two people's memory held together informally. We assess how dependent your revenue is on specific individuals and what that dependency is worth in risk exposure.

What you receive

Four specific deliverables. No slide decks full of observations.

The dominant failure layer

Not a list of things to improve. One finding: the specific layer where your revenue system is breaking down. Everything else is secondary to fixing this first.

The leakage calculation

Where we can quantify the cost of the identified failure layer, we document it. This gives you a business case for the next step that you can put in front of a CEO, CFO, or board. The number is evidence-based, not estimated.

A prioritised 90-day blueprint

A sequenced implementation plan scoped to your specific failure layer. What gets fixed first, what gets fixed second, and why - executable with or without Plumemark.

Executive summary PDF

A clean document translating technical findings into strategic consequences and financial impact. Built to share with anyone who needs to understand what was found and what it means.

Right fit

This is right for you if

You are a B2B business with an active sales motion and growth that is inconsistent quarter to quarter
Your pipeline looks healthy but close rate or forecast accuracy doesn't match
You've hired good people but the system underneath is still held together manually
You're preparing for your next raise and need revenue metrics you can defend
You've had a CRM migration or implementation that left your data unreliable
Timeline and scope

14 days. Read-only. Guaranteed.

Timeline

14 days from kickoff. We work read-only inside your existing CRM, no disruption to active sales cycles. The 14-day clock starts from the date read-only CRM access is received, not contract signing.

Scope and pricing

Discussed on your Results Review call after you complete the free diagnostic. We don't quote blind - scope and investment are always based on what the diagnostic findings show.

Guarantee

The audit is guaranteed to deliver a precise failure layer diagnosis, documented evidence, and a 90-day implementation blueprint. If the audit does not produce a clear, actionable finding with documented support, you receive a full refund. We are transparent about what this means before you sign, not after.

Start with the free diagnostic.

90 seconds. No CRM access required. Your result identifies your dominant failure layer immediately. The audit is the right next step if your score confirms a structural problem at layer one or two.

Run the Free Diagnostic →

Paid audit scoped after your diagnostic results call. No surprises.