Plumemark Digitals is a B2B sales consulting practice founded in Nigeria. We build and repair the sales systems behind your pipeline so your business stops losing leads to slow follow-up, broken CRM, and a process that lives in the founder's head.
Nigerian B2B businesses are closing deals. Real clients, real revenue. But the infrastructure connecting that effort to consistent, predictable revenue is either broken or was never built. More activity will not fix it. More hires will not fix it. The system has to be right first.
Real estate groups managing corporate sales on WhatsApp. Professional service firms tracking deals in spreadsheets. B2B distributors where the pipeline lives in the founder's head. You are closing deals. You have not built the system that scales them.
Growth-stage B2B businesses with a CRM, a sales team, and a pipeline that consistently underperforms. Forecasts miss. Deals stall. Data is unreliable. The system exists but it is not working the way it should.
Most Nigerian B2B businesses are not losing because they are not working hard enough. They are losing because no one ever built the infrastructure connecting their effort to their revenue.
The Nigerian B2B market has a specific pattern. Sales starts informal because informal works at low volume. WhatsApp moves fast. Personal relationships close deals. The founder's network is the pipeline.
Then volume grows and the informal system breaks. Not all at once. Gradually. Leads fall through. Follow-up gets inconsistent. A hire joins and has no system to plug into. Revenue stays dependent on one or two people and the business cannot scale past them.
This is not a mindset problem. It is an infrastructure problem. And it has a precise fix: diagnose which layer is failing, build or repair that layer specifically, and document it so the system outlasts any individual.
Plumemark Digitals is a Revenue Systems Architecture practice founded in Nigeria. We understand the market, the buyers, the pricing reality, and the exact point at which informal sales management stops being an asset and becomes a ceiling.
No fix is recommended before the problem is measured. Every engagement starts free. Every paid engagement has a defined scope, a fixed timeline, and a written guarantee.
90 seconds. No CRM access needed. Scores your revenue system across five layers and identifies your dominant failure point. Free, always.
Sayo reviews the diagnostic findings with you live. Quantifies the cost of each failure layer. Recommends the right engagement based on your situation. No sales pressure.
Fixed scope, fixed delivery window. Either a 14-day audit (Repairers) or a Foundation Sprint to build infrastructure from scratch (Builders). Guaranteed output or full refund.
Everything built is documented and handed over. Your team can run it without us. The goal is a system that outlasts the engagement, not a dependency.
A 14-day audit identified $2.1M in deals that would never close, sitting in the forecast and distorting every decision made off the pipeline.
Rebuilt stage-gate logic and exit criteria across the full pipeline. Forecast variance dropped from 34% to under 10% within a quarter.
The gap was not rep performance. It was a Learning Loops failure. No system for capturing what the top rep knew. Fixed that. Quota attainment nearly tripled.
CRM redesign aligned to how reps actually sell, not how management wished they sold. Adoption rose. Lead response improved by more than three times.
System Resilience engagement. Documented everything the top performers knew. Revenue held after they departed because the system held.
Attribution rebuild using GTM and GA4. Multi-touch attribution live across all channels. 84% attribution accuracy. 78% of manual reporting effort eliminated.
You are a B2B company actively selling to other businesses (not retail, not consumer)
You have proven you can close deals but revenue is inconsistent or unpredictable
Sales is managed informally and you need to systematise before hiring or scaling
You have a CRM but the data is unreliable and the team does not actually use it
Your pipeline looks full and your quarters consistently end short
You want a fixed-scope engagement with a guaranteed output, not open-ended consulting
You are looking for marketing, social media management, or advertising services
You want someone to manage your sales team day-to-day as a fractional sales manager
You are a consumer business or retail operation without a defined B2B sales motion
You are looking for someone to generate leads rather than fix what happens to leads after they exist
You are not willing to give read-only CRM access during an audit engagement
Written for B2B founders and sales leads dealing with the exact problems described on this page.
If you keep losing leads, the problem is rarely your pitch. It is the absence of a system designed to catch them.
Read article Pipeline InfrastructureLeads falling through is not bad luck. It is what happens when there is no system designed to catch them.
Read article Follow-Up SystemsFollow-up failures lose more deals than bad pitches. Here is why it breaks down and how to fix it with a system.
Read articleRun the free Revenue Diagnostic in 90 seconds. No CRM access needed. No call required. You will get your dominant failure layer and a score across all five dimensions of your revenue system.